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Privacy Policy

Last updated: 12/08/2025

1. Introduction

Mutterly Hampshire (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data.

This policy explains how we collect, use, and protect the personal information you provide to us when you use our website, www.mutterlyhampshire.co.uk (“the Site”).

We will never sell, rent, or trade your data to third parties for marketing purposes.

2. Information We Collect

We may collect and process the following types of information:

a) Information you provide directly:
  • When you contact us via our contact form or email.

  • When you submit a business listing.

  • When you sign up for our newsletter.

This may include your name, email address, phone number, business details, and any other information you choose to share.

b) Information collected automatically:
  • Your IP address.

  • Pages you visit and time spent on the site.

  • Device type, operating system, and browser type.

This is collected through cookies and similar technologies (see section 5).

3. How We Use Your Information

We use your information to:

  • Provide and manage our services.

  • Respond to your enquiries.

  • Process business listings.

  • Send you relevant updates (if you have opted in).

  • Improve the website’s functionality and user experience.

  • Monitor website performance through analytics tools.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your data:

  • Consent – when you opt in to receive newsletters or agree to non-essential cookies.

  • Legitimate interest – to operate and improve our website, provide directory listings, and respond to enquiries.

  • Legal obligation – if we need to retain data for tax or compliance purposes.

5. Cookies and Tracking Technologies

Cookies are small text files placed on your device to help the site function and improve your experience.

We use:

  • Essential cookies – required for the website to work.

  • Analytics cookies – e.g., Google Analytics, to understand visitor behaviour.

  • Marketing cookies – only if you consent, to help tailor advertising.

You can change your cookie preferences at any time using our on-site cookie banner.

6. How We Share Your Data

We only share data with trusted service providers who help us run our website (e.g., website hosting, analytics). These providers are required to keep your data secure and act only on our instructions.

We do not sell your data to anyone, ever.

7. Data Retention

We keep personal data only for as long as necessary:

  • Contact form enquiries – up to 12 months.

  • Business listing data – as long as the listing is active.

  • Analytics data – anonymised after 26 months.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request deletion of your data.

  • Withdraw consent at any time (e.g., unsubscribe from newsletters).

  • Complain to the Information Commissioner’s Office (ICO) if you believe we have mishandled your data.

To exercise any of these rights, please email: claire@mutterlyhampshire.co.uk.

9. Security

We take reasonable steps to protect your personal information from unauthorised access, loss, or misuse.

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page.

Contact Us


If you have any questions about this policy or how we handle your data, please contact: claire@chow-bella.co.uk

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